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This site states the following, "H-Lift, Lifting Solution Specialist." We noticed that the web page also stated " Hand Chain Hoist, Lever Block, Push and Geared Trolley, Wire Rope Pulling Hoist, Beam Clamp, Lifting Clamp, Trolley Clamp, Snatch Block, Permanent Magnetic Lifter, Crane Scale." It also stated " Electric Chain Hoist, Electric Trolley, Electric Wire Rope Hoist, Low Headroom Wire Rope Hoist, Double Girder Wire Rope Hoist, Mini Electric Wire Rope Hoist, Electric Winch." The header had lifting and hoisting equipments as the highest ranking keyword. It was followed by textile sling, chain sling, and wire rope sling which isn't as ranked as highly as lifting and hoisting equipments. The next words the site uses is load restraint. rigging hardware was also included and might not be understood by search crawlers.